But the holidays will be here before you know it. This is especially true when it comes to marketing your business for hopefully your busiest and most profitable time of the year.
So it’s time to get on the ball with laying out your holiday marketing plan.
Here are three ideas to get started for the holiday season:
1.Know your numbers
I’m sure you know the saying that numbers don’t lie. You need to look at your numbers inside and out and you will be ahead of the competition.
Run reports of last year’s numbers and see which items and categories was a success and which ones did not do well. Take a look at what were your busiest and least busy days so you can be strategic.
By knowing your numbers you can allocate the correct numbers for marketing and advertising.
2.Sales and Promotions
With families gift lists running a mile long, your customers are looking for deals and discounts this time of year.
Start planning the types of holiday-themed sales and promotions that will work best for your business.
Since you’re a tennis shop or facility, think about running a special on rackets for all ages, especially for kids. At my last club and at our pro shop we sell most of our rackets the week before Christmas. Also, think about stocking stuffers and how tennis grips, sweatbands, and tennis balls can fill stockings.
Make sure you are sending your best customers information about what sales you are having during the holiday season.
Update your Facebook page and your website so everyone knows what your sales are.
3.Gift Certificates and Gift Cards
Remember that gift cards and gift certificates go hand-in-hand with the holidays, because let’s be real: They’re one of the easiest last-minute gifts. It’s a good idea to think about how you can design gift certificates to be specifically suited for the holidays.
Remember that Christmas is only 73 more days so get ahead of your competition now!