Once the holiday season is underway, there’s a lot you can do to land more sales and bank as much profit as possible, no matter what the economic climate.
The key is to be proactive. Don’t sit back and let the holiday season unfold before you. If you want the most sales possible, it’s up to you to take charge and make it happen.
In this video I talk about 3 things that you can do pretty easy to help boost your sales for this upcoming season.
To get the 35 tips go to our home page and download the tips.
Music I'm Listening To This Week-Jefferson Airplane Radio on Spotify-I have all sorts of music saved to my Spotify account and this week I've been listening to Jefferson Airplane Radio. I saw Hot Tuna play at Lockin Fest and really got me hooked on them. Great music to listen to at work!
Best Article I Read This Week-9 Opportunities You Have Every Day to Grow as a Leader. I think as an entrepreneur your always trying to find ways to grow and this article hit it on the head! http://www.entrepreneur.com/article/251943_
Social Media Post of The Week- I saw this video on Twitter this week and it pretty much sums up Roger this past week at the ATP World Tour Final.
Quote of the Week-I was always a fan of Andre and with the ATP Finals going on this week I thought this would be a great quote for the week.
I’m going to state the obvious.
Country Clubs, Tennis and Fitness Centers have Tennis Professionals.
At most clubs the tennis staff “serves” their purpose. They train their clients, they make some money, they make some money for the club…”blah blah blah”.
Well in this day and age of clubs, “blah blah blah” just doesn’t cut it anymore.
No club needs cookie cutter pros.
You need personality.
You need people who love what they do and love where they work and want to tell the world about it.
In my opinion being a tennis professional isn’t a job; it’s a lifestyle. Or at least it should be.
A paycheck pays the bills, but it’s even more fun to be known as the go-to “Tennis” guy or gal in your community. When you have a Professional who embraces this, you’ll have a much better tennis department.
Here are some qualities of that superstar Tennis Professional who will make marketing your lesson programs much easier and will improve your entire clubs image:
They are always early and never mind spending a little extra time at the club. They are not arriving 2 minutes before their lesson and leaving 2 minutes after.
They never speak poorly of you or your club. It’s amazing how quickly your reputation can be destroyed...or enhanced by your teaching professionals.
They understand the mission of your Club and what it takes to be successful.
They are willing to take two steps back in order to take 3 steps forward. They will put in “Face” time with your members, knowing that this will eventually pay off by way of a new client.
They embrace education-they understand that spending time learning new ways to teach their clients is a regular part of their job and not a requirement.
They get involved in your community outreach efforts. Your Teaching Staff are a great "Face" of your club and are perfect for giving seminars and presentations to groups in your community.
Imagine how much fun it would be to have a prospect walk in the door and say, "I saw one of your pros Susie at the Elementary School working with the kids and I want to work with her. How can I do that?"
You'll be falling over yourself in excitement to sign them up!
So what are your teaching pros doing to put their name, and your name, out in the community? Are they participating in outside activities? Do they volunteer to a local charity effort? Are they finding a way to become a "celebrity", allowing you an easy marketing tool?
Maybe it's time to have a little talk with your staff to explain just how important their role is and to help guide them to get more involved in efforts outside of the club. It will have a huge effect on your lesson revenues and help establish your Club as THE place to be.
Music I'm Listening to this week: James Bond Themes! This week I'm stringing at the Charlottesville USTA Men's Challenger so my Spotify is keeping me company. With the new James Bond Movie coming out this week I thought I would listen to some of the original songs. It's amazing how many great songs have come from the movie. My favorite is Paul McCartney's Live and Let Die.
Favorite Article of the Week--1 Billion People Use Facebook Daily-This is an article that is crazy to think about. Read the article and take a look at the numbers that they are putting out. Crazy!
Social Media Post of the Week--The USTA announced the new Exec's for the Lake Nona center with Kurt Kamperman as the CEO.
Quote of the Week--I think this quote is pretty accurate for tennis players. In every tournament there is only one winner so that means a lot of people lost which means you have to keep working on your game to get better! Keep playing, have fun and success will happen!