I’m going to state the obvious.
Country Clubs, Tennis and Fitness Centers have Tennis Professionals.
At most clubs the tennis staff “serves” their purpose. They train their clients, they make some money, they make some money for the club…”blah blah blah”.
Well in this day and age of clubs, “blah blah blah” just doesn’t cut it anymore.
No club needs cookie cutter pros.
You need personality.
You need people who love what they do and love where they work and want to tell the world about it.
In my opinion being a tennis professional isn’t a job; it’s a lifestyle. Or at least it should be.
A paycheck pays the bills, but it’s even more fun to be known as the go-to “Tennis” guy or gal in your community. When you have a Professional who embraces this, you’ll have a much better tennis department.
Here are some qualities of that superstar Tennis Professional who will make marketing your lesson programs much easier and will improve your entire clubs image:
They are always early and never mind spending a little extra time at the club. They are not arriving 2 minutes before their lesson and leaving 2 minutes after.
They never speak poorly of you or your club. It’s amazing how quickly your reputation can be destroyed...or enhanced by your teaching professionals.
They understand the mission of your Club and what it takes to be successful.
They are willing to take two steps back in order to take 3 steps forward. They will put in “Face” time with your members, knowing that this will eventually pay off by way of a new client.
They embrace education-they understand that spending time learning new ways to teach their clients is a regular part of their job and not a requirement.
They get involved in your community outreach efforts. Your Teaching Staff are a great "Face" of your club and are perfect for giving seminars and presentations to groups in your community.
Imagine how much fun it would be to have a prospect walk in the door and say, "I saw one of your pros Susie at the Elementary School working with the kids and I want to work with her. How can I do that?"
You'll be falling over yourself in excitement to sign them up!
So what are your teaching pros doing to put their name, and your name, out in the community? Are they participating in outside activities? Do they volunteer to a local charity effort? Are they finding a way to become a "celebrity", allowing you an easy marketing tool?
Maybe it's time to have a little talk with your staff to explain just how important their role is and to help guide them to get more involved in efforts outside of the club. It will have a huge effect on your lesson revenues and help establish your Club as THE place to be.