Tips To Make Your Tennis Business More Successful

Here are a few random tips on a rainy morning in Charlottesville to make you and your business better!

Education Is An Investment, Not An Expense – *Every* single one of the top pros in the industry either benefit from Coaching or Masterminds.  But they view education differently than everyone else too.  Most people see the fees for Coaching or a Mastermind as an expense.  “That’s too expensive!”  The top .1% simply look at it as an investment.  If they invest $5000, they do it fully expecting to make 10X, 20X… maybe even 30 or 40X that back in return.

Know What You Need & Get It – Every successful business needs to have certain processes and systems in place. 
First you need to know what those processes and systems are – then you need to get them in place in your business.  If you don’t know what you need – talk to someone like me to fill in the blanks or model someone who is where you want to be. 
Once you know – create the systems yourself or lean on products, coaching or a total solution like the Tennis Business Management Blueprint if you don’t want to create them or you want to fast track the process.

Coaching Is The Ultimate Accelerator – Why do some tennis clubs fail to deliver results? 
Well, there are a number of reasons, but the big one for me is there is just bad coaching.  If coaches don’t have a plan to get them to their goals, they may fumble around like they’re looking for something in the dark and accidentally get there – but the odds aren’t great and they’ll probably give up before they have success.  Good Coaching solves this and provides a road map to follow and accountability to keep people on track.  

One Is A Terrible Number – If you’re trying to grow your coaching business, the number ‘one’ is your enemy.  Having only one lead generation strategy.  Having only one option to offer to prospective clients.  Having only one revenue stream.  Being a one person operation.  All of them are potential roadblocks to success.  

Think BIGGER – The most successful coaches I know all think differently than the rest.  They all think much bigger. 
They think about doing big things, not ordinary things.  They set big goals.  They take big actions.  Big achievements don’t begin with little dreams.
Be A Better Listener – If you want to sell more, listen more intently to what your prospects are saying.  If you want to add revenue streams to your business, listen to what your clients are really asking for more help with.  If you want to grow, listen to your network and they’ll reveal a surprisingly large number of opportunities.  If you really pay attention instead of just waiting to talk, business becomes much easier.

You’ve Got To Be A Little Fanatical – Growing your tennis business into your own little sports empire requires you to be a little fanatical.  Not to the point where you ignore the other important things in your life, but obsessive about getting better each and every day.  Most business owners don’t do this.  They essentially just go to work every day like they’re an employee and not a business builder.  If you want a great business, you need to get a little better every day – and that requires you to be somewhat fanatical to the details and obsessive about improvement.

Avoid Being Average – The average business owner – tennis or otherwise – starts a business because they hate their current job and want to do something they think they like to pay the bills.  This is average.  Don’t allow yourself to be average.  Just because you hate your job is no reason to start a business.  If you want to build a great business you’re passionate about build something great.  Because you have a passion for what you do.  Those types of thoughts should drive you… not avoiding a job you hate.

Stay One Step Ahead – The tennis professionals who are growing their business to the highest level are relentless in their pursuit to improve.  There is zero complacency.  They’re always trying to improve..  They are always looking for another edge.  The idea of staying the same isn’t ever even a consideration.
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So there are some big ideas to help you in growing your tennis business.