You and I both know that the secret to running a successful tennis business is to get more people happily playing more and staying longer at the club.
The best way to do that is to increase participation and loyalty.
The fact remains that now is the perfect time to start increasing loyalty, and one of the best ways I know to do that is through monthly workshops.
Like most facilities you run your weekly clinics and programs and they run continuously throughout the year and are run on overdrive without any changes.
So to try and change it up and start adding workshops that will add a new program element to your already existing programs.
These workshops should be run by your teaching staff. it gives them a chance to be seen by more of your members, their friends, and others in the community.
The Workshop Topics should be educational in nature from the mental component of tennis to nutrition to fitness and will give your staff another opportunity to reach out to your existing members.
The purpose of the workshops is to increase participation and loyalty. Teach people how to play more effectively, eat more nutritiously, and anything that you can think of for a "workshop".
Running the workshop is easy. Simply ask each of your tennis professionals to list out 5 topics they feel would make for a good workshop; topics they know a lot about, and love to talk about.
If you have 5 tennis professionals, guess what? You now have over two years worth of monthly workshop topics!
The workshop itself needs to be organized in a way that makes your staff and your club stand out from the other clubs in town . Don't let your staff just wing it. It needs to be done professionally so that the members walk out of the workshop already talking about next month's topic.
No power point presentations are necessary but they will add that professional touch, no one has to dress up or be uncomfortable. The workshop can literally be one of your staff talking to a group about something they love talking about anyway.
If you have an extra conference room, the local library, pub, restaurant or even your house. The setting doesn't matter. What matters is that the members learn something and have a little fun. Depending on your facility you can even add food and beverages.
Here are a few workshop topics:
How to be a Great Doubles Partner
Tennis Fitness for the Club Player
How to take your singles game to the next level
Mental Toughness for the Club Player
How the Pros practice
These are just a few ideas that you can use for the workshops but it will depend on your staff and what they want to talk about. Don't assign topics to staff let them come up with the ideas so they feel like they have an investment in the program.
As for cost of the workshop will depend on what your cost is to put on the workshop. It could be free or you could charge a nominal amount. The workshop could be an add on to one of your other programs that you run.
You can allow members to bring a friend, family member, or colleague. Visit local businesses and let them know about the upcoming workshop and allow multiple employees to attend together. Contact past members and invite them to participate. Have all of your tennis professionals invite their clients.
Whether it is current members and clients, or prospects you would like to become members or clients, everyone can participate in the workshops. Those who are already loyal and paying, will become more loyal and will continue paying. Those who are new to your services will have fun and see that you offer more than your competition to help them become healthy.
Have fun with it, come up with some great workshop topics, and start providing these once a month to increase loyalty among your members and awareness among potential members.